Week+6

__**Week 6**__
 * Three Phases for the Adoption of a Technology **

In the interview with David Liddle at [], he defines three stages for the adoption of a new technology. ** 

What are his definitions for these three stages of adoption, and how did he apply them to his case study of a camera? Write one clear paragraph for each of his definitions, listing their attributes in relation to the development of the camera. Can you think of another consumer product which has undergone similar developments? Name it.

** David Liddle explains that technologies are adopted in three stages/phases -the enthusiast stage, the professional stage and the consumer stage. The enthusiast stage represents the time when technology is first exploited. By saying so, it refers to the first time users as “enthusiasts” which could be called the “inventors” according to the technology theory. They are the innovators that push the technology into a more advance and efficient technological society. They are willing to try new technologies that have not been developed yet. They appreciate the fact that new technologies are useful and aesthetic. The professional stage represents the time where technology is developed in a way to assist people in everyday lives. The people in this stage start to use that specific technology more often and with stability. For example, the camera uses have lead to permanent placement of the shutter, aperture and so on. The consumer stage is the stage where the specific technology has been developed a while for people to use it with advance. When these technologies appear in the market, their prices tend to decrease and more people or public are able to get their hands on them. According to David Liddle, this stage (the camera as the TV for example) is the point where the technologies innovation become automatic.