Week+One+Tutorial

Tutorial Discussion

Inside the Apple iPod Design Triumph http://www.designchain.com/testprint.asp?issue=summer02&template=coverstory Question: Describe the unusual business model used in the ipod's fabrication as developed by Apple.

Jonathan Ive at the Design Museum http://www.designmuseum.org/design/jonathan-ive Question: What distinguishes the work of the team of Jobs and Ive in relation to products designed by Apple? What new materials are enabling different design?

Who Is Jonathan Ive? An in-depth look at the man behind Apple's design magic http://www.businessweek.com/magazine/content/06_39/b4002414.htm Question: Describe the importance of Apple's design team. Are other companies trying to compete with Apple by creating their own design teams?