ferniej_week6

=__Week 6**:**__=
 * Three Phases for the Adoption of a Technology **

In the interview with David Liddle at [], he defines three stages for the adoption of a new technology. **

What are his definitions for these three stages of adoption, and how did he apply them to his case study of a camera? Write one clear paragraph for each of his definitions, listing their attributes in relation to the development of the camera. Can you think of another consumer product which has undergone similar developments? Name it. ** The three stages of the adoption of a 'fresh' technology that David Liddle defines are the enthusiast stage, the professional stage and the consumer stage.

The **Enthusiast** Stage - The first users exploit and appreciate the technology in an artistic way. The challenges and difficulties of unknown technology attract the users, they enjoy figuring out the capabilities and functions of the new technology. In the case of the 35mm camera, astronauts without a full knowledge of the camera used it to photograph planets on their missions. Despite their lack of expertise or a 'PhD', in optics, they figured out how it worked and used it to their advantage.

The **Professional** Stage - Rising popularity of the technology results in its further applications. The piece of technology now helps people work, increasing productivity and allowing work to be achieved in different ways than previously. As the camera was increasingly used, characteristics of certain features started to remain constant, such as the positioning of the viewfinder and the operation of the controls.

The **Consumer** Stage - It is now feasible for the average consumer to buy the piece of technology. In this stage the priorities for the product change, the important controls by and large become automatic, as opposed to a completely manual former process. The camera has now become simple to use, and can be widely applied to different settings and styles.

Another consumer product that has undergone similar developments is the cellular phone. It began as something completely new and intriguing and owned by few, to being widely used in the business field, then transposed to an extensive everyday use by people without professional motives.