ferniej_Week1

=**__Week One__**= = = Question: //Describe the unusual business model used in the ipod's fabrication as developed by Apple.// **
 * Inside the Apple iPod Design Triumph**
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**Response:**
The unusual business model that Apple used to construct the iPod was different right from the beginning starting with the product design. As time as shown, Apple is known for its innovation, the company built the iPod from the outside to the inside. They first picked from one out of three designs for the product without considering majorly on the technical aspect yet. This created an advantage as it helped the company establish many of the iPod’s mechanisms and components, including the battery from Sony and the 1.8” Toshiba hard drive. The technology conformed to the ergonomic design instead of the design conforming to the technology.

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The business also relied on third party provider businesses such as PortalPlayer to create the platform and reference design for the iPod. PortalPlayer’s design strategy was to enable customization, build a stable environment, and develop relationships with other companies that had already developed the technologies eliminating the need for PortalPlayer to fund R&D. As a result, the primary components of the iPod’s design were from third party companies leading to a lack of knowledge of what the final product would be ,but left the possibility for rival companies to buy the same components for their competing product.=====

Question: //What distinguishes the work of the team of Jobs and Ive in relation to products designed by Apple? What new materials are enabling different design?// Response: **
 * Jo****nathan Ive at the Design Museum**
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The return of Steve Jobs to Apple brought innovation in company philosophies and what matters with regards to design. Apple would already have had a system of key company values and how they go about design. The way they went about design changed though so that what was usually seen as a standard was overlooked is now the central focus of their product design. Relying on the work of various teams with regards to specific talents to solve certain problems and work on specific products. Apple is pioneering a new field, and thus products like the iPod have the potential to stand above all competitors in the industry.=====

Response: **
 * Question: //Describe the importance of Apple's design team. Are other companies trying to compete with Apple by creating their own design teams?//

= = Week 1: Tutorial Discussion