Analysis+of+Articles

  //Describe the unusual business model used in the iPod’s fabrication as developed by Apple. // It is a remarkable feat for Apple to come up with a wining product such as iPod. iPod has gained world wide recognition and has helped revolutionize the way we buy and listen to music. But, what is most remarkable for Apple is its engineering and building process behind the iPod. Contrary to customers believes, (Apple is secret about its products) most of the iPod’s design and components were created and performed by other companies. iPod is truly an international product. Apple provided the vision for the iPod and its layout which in the other hand dictated the rest of design parameters. Apple’s layout relied on the PortalPlayer’s platform, while other components were designed by Sony and Toshiba. Apple’s major feat with the iPod rests with the intelligent coordination and integration of all components and products coming from its outside partners. iPod is truly an intelligent globalized effort.
 * Inside the Apple iPod Design Triumph **

 **Jonathan Ive at the Design Museum ** //<span style="font-size: 10pt; color: rgb(51, 51, 51); font-family: 'Comic Sans MS';">What distinguishes the work of the team of Jobs and Ive in relation to products designed by Apple? What new materials are enabling different design? //<span style="font-size: 10pt; color: rgb(51, 51, 51); font-family: 'Comic Sans MS';"> Steve Jobs and Jonathan Ive are the silent heroes behind the successes of Apple’s products. It wasn’t until Ive’s involvement with Apple in 1992 and the return of Steve Jobs to the company that Apple truly became one of the best companies designing some of the best products to date. Steve Jobs provided core values and guidance for the company through a sense of identity and purpose while Jonathan Ive brought a care beyond the obvious. The tight collaboration between Ives and Jobs stands behind such great products such as iPod, iMac and Power Book G4. Ive believes that it was the commitment of many teams and the use of new materials that made it all possible. Some of the new designs were made possible through the advances in plastics such as Polymer, twin shooting materials and the co-molding of plastic to metal. These materials helped to design entirely new products where the components are entirely sealed inside.

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**<span style="color: rgb(51, 51, 51); font-family: 'Comic Sans MS';">Who Is Jonathan Ive? ( ****<span style="font-size: 10pt; color: rgb(51, 51, 51); font-family: 'Comic Sans MS';">An in-depth look at the man behind Apple's design magic) **<span style="font-size: 10pt; color: rgb(51, 51, 51); font-family: 'Comic Sans MS';"> // Describe the importance of Apple's design team. Are other companies trying to compete with Apple by creating their own design teams? // The underlying quality of Apple’s successes remains through its tight-knitted collaboration between Jobs, Ives and its small design team. The members were chosen for their intelligence and ability to innovate and work together in a team. The team is small, very international, bent on perfection and dedication without the sense of “personal recognition” or ego. Ive keeps its team small while investing more on new state of the art designs and prototypes. Being wrong for them brings a sense of challenge and one more reason to explore new methods. Ive’s team works closely with other members of the company such as marketers and engineers for the purpose of coordinating and creating a wining product that is liked by users. The success of Apple’s design team has attracted the attention of other competing companies. Microsoft, Dell and HP are already in the process creating their design teams but they have neither the focus nor the dedication to design high quality products. They are still playing catch-up and that is good news for Apple as it shows that they are far ahead of competition.

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