tut+8


 * In three paragraphs, describe the role of Jan Chipchase in defining the role of cellphones in the developing world for Nokia.**


 * Jan Chipchase is a human-behavior researcher who travels the world, observes and collects data to help Nokia’s designers and technologists to make market driven designs. **


 * This Data collection is mostly accomplished with his Nikon Camera that he uses to take pictures of anything and everything that will help instruct Nokia’s designer teams. He also has to provide context of these photos so they make more sense. Chipchase also interviews people and notes observations, asking income questions and many more about how cell phones impact their lives. **


 * After making observations about the cell phone numbers of call girls in Brazil with fake names, Chipchase comes to the conclusion that cell phones have become our one fixed identity around the world. He also unfolded that cell phones were also used by the bread-winners of household to increase their efficiency as in the case of the family in Mumbai. **


 * The benefits of analyzing cell phone use and design in different cultures as part of Nokia’s market expansion.**


 * The benefits seem to mostly center on a market driven design rather than mass ad campaigns or sales people shoving the product at people. The idea is to instead study and understand your market and not intimidate them by your product thus making it appealing to them. **