Week+Nine+Case+StudyReem


 * __Week 9__**
 * Describe how he defines 'design as a collaborative process', and cite two examples of how creators involve the people they want to create for in their work, according to Bill Moggridge's lecture. **
 * Find an online example of a product which utilizes his principles of collaborative design, add its URL, and describe its design in three sentences. **

Bill Moggridge is the founder of IDEO. He considers the important aspects of design in the world. Moggridge signifies the role of design through the process of design. He mentions through the practices, changes and working with people that are targeted by the design are successful factors towards a design. The example presented by Moggridge examines the factors of designing sunglasses. It is important to consider physical characteristics of people i.e. the shape of the head, the nose and ears. Furthermore designing something that has a physical behaviour associated with it like a comfortable chair values the importance of capturing how the body works. When designing an interface one must consider beyond the aspects of physiology. Through the design interface it is important not only to consider physiology but rather designing how people think and how the brain works. Moreover it is better to consider cultural differences, cognitive psychology, anthropology, and sociology to see how people are connected together towards new design practices.

In order for to have an effective design people should work together in teams. It is important to work with teams with different disciplines that include business factors, advertising, and engineers. The collaborative process examines the significance of sharing different ideas and opinions for an effective design which creates a strong brainstorming sessions that occur within the teams.

It is important to involve the people that the design is for. This would help the designers to create products that suit the needs of the people rather than designing products that just focus on them. Bill Moggridge refers to ‘participatory design’ (throat surgery) by integrating the surgeons into the team which made them feel that it was their own project. The design team became more effective because it was working with the people that were going to use the design. Therefore it is important to involve people in the research process to the result process in order to observe whether the technology has higher or lower capabilities. Bruce Mau Design is a business and cultural design studio. They are a group of experts from different disciplines to design actions that create change by any means necessary. Nokia looked to BMD for help to increase the level of their technology and improve factors to create differentiations between other brands. Working in a collaborative way allowed Nokia to redefine “Nokia-ness” and compose new trends. BMD took everything into consideration; product offering, the tools of communication, social behaviour, and material innovation. The strategic platform covered the company’s mission and made “Nokia-ness” in motion.
 * Example: Bruce Mau Design (Nokia) **

[]
 * Citations**