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Bill Moggridge expressed design as a collaborative process that involves different areas of knowledge and people with diverse expertise. An understanding of human form, cognition, interface, language and many more is needed to create a well designed product. To accomplish this, experts such as anthropologists, engineers, physiologists, brand managers and otherst “collaborate” effectively and intimately to successfully design an innovative product or technology. Designers involve people in a project by making them feel as a part of a project through brainstorming sessions and research. The example provided in the video regarding how people were involved in the brainstorming session was by providing surgeons with prototypes of surgery tools to examine it.

An example of the collaborative design process Bill described was applied in IDEO’s redesign of the shopping cart. The design team comprised of people with various expertise who brought unique perspectives on how the shopping carts could be redesigned. The team worked together over a one week period to improve the accessibility, visibility and usability of the shopping cart design. They involved people by showing them prototypes of the design and allowing them to come up with further recommendations. http://www.youtube.com/watch?v=qTf18QAEkcY