Week+6+-+Three+Phases+for+the+Adoption+of+a+Technology

==//What are his definitions for these three stages of adoption? // ==  ===** Enthusiast Stage **    – technology is first exploited   ===


 David Liddle described the first stage by referring to the users that “love and appreciate the technology in an aesthetic way” (1). These users also enjoy “exploiting the technology and the difficulty of the device adds towards the fun of using it” (1). David Liddle also further stated: “Enthusiasts wants the product to say: ‘Exploit me! Look at my capabilities!’” (1) ===<span style="font-weight: normal; color: rgb(56, 128, 163);">Professional Stage <span style="color: rgb(56, 128, 163);"> (Business Users) – technology is developed to help people work  ===

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<span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"><span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"> David Liddle described the second stage by stating: “Once enough enthusiasts have their hands on a product technology, sooner or later one of them will say ‘I can use this in my work’ and they get a clever idea about how they are going to do something highly practical with it” (1). David Liddle also further stated: “Business users wants the product to say: ‘Look at the productivity I can give you. Here is how I will change your activities’” (1). ===<span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"><span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"><span style="font-weight: normal; color: rgb(56, 128, 163);">Consumer Stage – technology is developed far enough for people to enjoy at an accessible price  ===

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<span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"><span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"> David Liddle described the third stage by stating: “After a product has built up big enough volumes through this business phase, that’s when suddenly one begins to reach a price point where it’s practical for consumers to buy” (1). David Liddle further explained that radical changes in priorities for the product will occur in this stage; as well as, the commonly seen element will be that “most of the important controls [have] become automatic.” (1) David Liddle also further stated: “Consumers wants the product to say: ‘Look at how I fit in with your style! Here’s who you are, if you use me and enjoy my capabilities’” (1).

==<span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"><span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;">//<span style="font-size: 110%; color: rgb(99, 90, 90);">How did he apply them to his case study of a camera? Write one clear paragraph for each of his definitions, listing their attributes in relation to the development of the camera. // == <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"><span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"> ===<span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"><span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"><span style="font-weight: normal; color: rgb(56, 128, 163);">Enthusiast Stage – technology is first exploited  ===

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<span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"><span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"> David Liddle applied the first stage towards the 35mm cameras that were used by the astronauts in the 50s to record the cosmos. But the drawback of these cameras was the requirement of a PhD in optics to operate them (1). ===<span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"><span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"> <span style="color: rgb(56, 128, 163);">Professional Stage (Business User) – technology is developed to help people work  <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"><span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;">  ===

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<span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"><span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"> David Liddle applied the second stage towards the 35mm cameras when its value went from “very expensive exotica” (1) to “being used by unprofessional [or professional] photographers” (1). David Liddle further explained that the camera then suddenly stabilized because the “viewfinder was in one place; you expose by pushing with your right index finger; you wound the film with the left with your left hand; [and] you focused in a particular way. This stage could be referred to as a stabilization of the camera controls, despite the fact it was still highly manual” (1). <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"><span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"> ===<span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"><span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"> <span style="color: rgb(56, 128, 163);">Consumer Stage – technology is developed far enough for people to enjoy at an accessible price  <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"><span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;">  ===

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<span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"><span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"> David Liddle applied the third stage towards the 35mm cameras today, whereby most cameras do not have film but for those that do the camera will “automatically set the exposure; set the flash automatically; and everything is done” (1). David Liddle further explained that the 35mm cameras of today have been simplified (everything made automatic) enough that even “a chimpanzee can take pretty good photographs with it” (1). <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"><span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"> <span style="color: rgb(99, 90, 90);">

==<span style="color: rgb(99, 90, 90);"><span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"><span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"> //Can you think of another consumer product which has undergone similar developments?//   <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"><span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;">  == <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"><span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"> Another consumer product that has undergone similar developments would be the __laptop computers__. The **<span style="color: rgb(56, 128, 163);">Enthusiast Stage ** would be the introduction of “the true mobile computer (laptop, notebook)” (2) to the public on 1981 by Adam Osborne and was called ‘Osborne 1’. Osborne 1 “weighed close to 11kgs[,] a cost of $1795[,]…had a five-inch screen, incoporat[ed] a modem port, two 5 ¼ floppy drives, a big collection of bundled software applications, and a battery pack.”(2)

The <span style="color: rgb(56, 128, 163);">**Professional Stage** would be the introduction of the “Epson HX-20 battery powered mobile computer…released in 1981” (2). The Epson HX-20 was a computer that “had a 20-character by 4 line LCD display and an integrated printed. The Epson HX-20 had built-in NiCad battery cells that allowed the laptop to run for 50 hours on AC power but it required “approximately eight hours to full recharge” (2). The Epson HX-20’s integrated printed was an “inked-ribbon matrix printer…capable of printing graphics and upper- or lower-case characters on to plain paper rolls” (2). The Epson HX-20 cost below $1500 in the UK and had “32K of ROM which had Microsoft Basic and the O/S loaded and 16K of RAM” (2). <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"><span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;">



The **<span style="color: rgb(56, 128, 163);">Consumer Stage ** would be the introduction of today’s laptops that have developed far enough to be easily accessible and purchased by multiple users. Today’s laptops also have many features that the older laptops did not have, such as memory capacity. Today’s laptops are also produced by many different companies, such as Sony or Toshiba, and are even available in smaller sizes, such as the ACER mini. <span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;"><span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;">



From the bulky unattractive laptops of the past to the sleekly designed laptops of the present, the development of the laptop has truly exemplified David Liddle’s three stages for the adoption of a new technology.

<span style="font-family: 'Trebuchet MS',Helvetica,sans-serif;">   (1) http://www.designinginteractions.com/interviews/DavidLiddle (2) http://www.mln.com.au/info/?type=laptophistory <span style="font-size: 90%; font-family: 'Trebuchet MS',Helvetica,sans-serif;">Image - http://www.elon.edu/technology/serv-equipList.html