Week+Eight+Case+StudyReem

Can the Cellphone Help End Global Poverty? By Sara Corbett Jan Chipchase is a ‘user anthropologist’, who is interested in research that deals with human behaviour of people. He continues to accumulate the research about human behaviour that he can share with the cellphone company Nokia. His main goal is to capture the different forms and ways of communication to try and promote new technologies that would cater people all over the world. In an increasingly transitory world Chipchase states that the cellphone is becoming one fixed piece of our identity” (Corbett, 2008). He supports new designs that engage people to benefit from the new technology and thus allowing Nokia to make better phones. Moreover economists believe that cellphones have and ‘economizing effect’ that can restructure developing countries. “Just in time” technology allows people to communicate as they move. The importance of this technology helps people connected with one another before meeting at the designated or planned place. Just in time is efficient as it avoids people meeting in the wrong place or having to waiting for the arrival of someone.
 * __Week 8__**
 * In three paragraphs, describe the role of Jan Chipchase in defining the role of cellphones in the developing world for Nokia, and the benefits of analyzing and defining cellphone use and design in different cultures as part of their market expansion. **
 * Human-Centred Design Case Study of Cellphones in Developing Countries **

In addition to cater the needs and wants of Nokia consumers its design is important to be accessed world-wide. Cellphones have become important to increase people’s productivity allowing them to be reached. It is presented by the example provided in the article; a live-in housekeeper in China was bond to her job until she got a cellphone where new customers can now call and book her services (Corbett, 2008). Chipchase relates the importance of cellphones as allowing individuals within growing populations to have a ‘fixed identity’ (Corbett, 2008). This allows a person to be in contact. Furthermore cellphones are important as they be used for emergency needs and to connect with people across the world. In addition cellphones have text messaging options SMS (Short Messaging Service) where it allows people to ask anonymous questions that deal with taboo subjects like AIDS (Corbett, 2008). Cellphones come in different designs allowing countries economy that targets the needs and wants of a consumer’s preference. Overall Chipchase’s research has been successful towards Nokia. He has created different elements of designs that combine different technologies into one device (i.e. text messaging, camera, internet, ect) that fits one’s lifestyle and culture. []
 * Citations**