twu_week9analysis

**Describe how he defines 'design as a collaborative process', and cite two examples of how creators involve the people they want to create for in their work, according to Bill Moggridge's lecture.**
According to Moggridge, design as a collaborative process is influenced by the notion of “togetherness.” Bill Moggridge lectures that designers should work in teams of different backgrounds, which include different design and engineering disciplines, business and brand factors, in addition to marketing and other important measures. Furthermore, he says that in order to get “togetherness” to work, you need to have an intimate relationship where people are willing to go into the same room to learn and brainstorm together (PICNICCrossmediaweek).

Moggridge also provides multiple examples of how creators involve the people they want to create for in their work. For instance, he begins by discussing the ear/throat surgery equipment project. This is an example of participatory design and involves integrating surgeons into the team to make it feel like they are a part of the project. As a result, the design team was able to produce a more effective prototype as they were working with the people (surgeons) that were going to use the design. Involving people in the research process and results is an important part of participatory design. Another example that Moggridge touches base on is the project with the American Red Cross. This project’s goal was to encourage more successful blood donations and the solution was to establish more of a connection with the actual “gift.” For instance, blood donors were given the opportunity of being recognized by having a personal photo taken and displayed with a short reflection on why they wanted to give blood. This encourages potential donors because they can see the experiences of others, which humanizes the idea and makes people more involved in an intimate way.

**Find an online example of a product which utilizes his principles of collaborative design, add its URL, and describe its design in three sentences.**
//http://www.ideo.com/work/featured/shimano//
 * Coasting Bicycle Design Strategy for Shimano**

The goals of this design are to provide a better riding experience for the user, design an innovative product platform, and enable a more engaging purchasing experience. By working in teams and being exposed to a lot of fieldwork, the team was able to come to a solution, coined the “Coasting” strategy. This strategy addresses all three objectives and has ultimately inspired designers, manufacturers, independent dealers, and casual riders alike (IDEO). Furthermore, the design creates a holistic experience to get regular people back on bikes.

**Works Cited:**
IDEO. "Coasting Bicycle Design Strategy for Shimano." IDEO, 2009. 

PICNICCrossmediaweek. "Bill Moggridge at PICNIC08: Design as a Collaborative Process." VIMEO, LLC, 2009. Jan 2009. 