Matthew+Oh+Week+1

=**Apple and Ives**=
 * Back to Matthew Oh's personal page ||  || Week 2 ||


 * Describe the unusual business model used in the iPod's fabrication as developed by Apple.**

The iPod was created by selecting various electronic components from outside manufacturers and assembling those components to create an entirely new product. The iPod is was formulated by choosing components that provide the best audio quality, and by placing those components in a way that is both compact and aesthetically pleasing. Although the interior is developed primarily by other companies, the exterior is created by Apple. This average consumer has no idea that any company other than Apple had a hand in creating the iPod.


 *  What distinguishes the work of the team of Jobs and Ive in relation to products designed by Apple? What new materials are enabling different design?**

Jobs and Ive focus on the intersection of technology and art. They create functional products that please the eyes and work in an intuitive manner. Overlooked aspects of their products are meticulously thought out in order to create something that is seemingly organic. The improved ability to mold plastic has allowed Apple to create computers out of one block of plastic. In addition improved manufacturing processes from other companies has allowed Apple to borrow their processes to create their own products.


 * Describe the importance of Apple's design team. Are other companies trying to compete with Apple by creating their own design teams?**

Apple's design team is essential to Apple's past, present, and future success. Apple is a company built on innovation. Although their products may not be as powerful as their competitors' counterparts, their aesthetic value and their usability has created an 'emotional' connection with their customers. Apple essentially makes up for its lack of raw power with its finesse. Other companies like HP and MicroSoft are attempting to recreate Apple's business model by creating small (approximately 12 person) design teams that characterize the company's vision.