Week+EIGHT

Week 8: **Human-Centred Design Case Study of Cellphones in Developing Countries **

Read the online article 'Can the Cellphone end Global Poverty?**' at [] very carefully.**

In three paragraphs, describe the role of Jan Chipchase in defining the role of cellphones in the developing world for Nokia, and the benefits of analyzing cellphone use and design in different cultures as part of their market expansion.

Human behaviour researcher for Nokia’s cell phones is the role of Jan Chipchase. Jan as a user of cell phones finds out the first hand, how important technologies are used. By, traveling around to places and finds out the importance and the usage or problems of cell phones, Jan himself will gather the information he collected and report to Nokia to improve future developments.

The benefits of analyzing cell phone use are that he can understand how individual uses cell phones in different conditions. He is able to be in a first hand user, and examine how cell phones are important to us as users. He found out the significant use of cell phones in families and investments and he even thought of designing hooks for the cell phones to be more convenient for individuals. All of these researches help a whole lot for Nokia’s development of designing a perfect product.

Jan had examine that a cell phone should include camera, mp3, device for watching television with the phone to have in suitable for all cultures to use. By designing the product in different cultures is a part of the marketing expansion, because the cell phones will be appropriate and excellent features for every one to use. **

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