Week+One+Case+StudyReem


 * __Week 1__**

The unusual business model focused on the new and latest design of developed by Apple iPod is targeted by the classic Apple fashion. The unique design approach was targeted by Portal Player which Apple chose to become the base platform for a variety of audio systems. Apple continued to focus on the design of highest quality sound and dedicated MP3 decoder and controller from Portal Player, Wolfson Microelectronics, Stereo digital-to-analogue converter, and a flash memory chip from Sharp Electronics Corp. Furthermore a model for a high-quality portable audio player was contributed by Toshiba for the overall design and for the guidance about heat dissipation and shock tolerance. The downfall of Apple’s design was portrayed by their engagement of other chain partners. This led Apple’s overall design to be at risk. However the product of Apple’s first design chain strategy has been a success.
 * Question 1: Describe the unusual business model used in the iPod’s fabrication as developed by Apple. **

The team of Jobs and Ive do not focus on the overall product but rather on the experiments into new tools, materials and production processes His passionate attention towards design detail developed the equally innovative new products such as the Cube, the iPod and the PowerBook G4. The form and color of his design approach was integrated by the perception of the nature of an object which was defined by the historical and cultural context of an object’s design. The success of the team of Jobs and Ive was presented by the ‘ground-braking’ product as the iMac, iBook, the Power Book G4 and the iPod Mp3 player. **Question 3: Describe the importance of Apple’s design team. Are other companies trying to compete with Apple by creating their own design teams?** The success of Apple’s design magic is captured by the passion of working together as a team. The focus of Ive is to continue to create and demonstrate Apple’s unique creativity through the design of beautiful things. The designers at Apple focus on the maintenance of developing a high standard employment environment where they can continue their uniqueness to innovate new things. Furthermore they operate at an extremely high level both individually and as a group. An example of their success is presented by the first computer made out of titanium in 2001. The differentiation of Apple products from other product designers is the ‘fits and finish’ through the process and material news for their production. The importance of Apple design team focus on Ive’s design process which revolves around making and remaking models to visualize new concepts. His team works closely and intensely with engineers, marketers, and outside manufacturing contractors to help them design and build the products. This eventually helped them to become the leading innovators in the use of new materials and production process.
 * Question 2: What distinguished the work of the team of jobs and Ive in relation to products designed by Apple? What new materials are enabling different design? **