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=Week 1 Tutorial Discussion :=
 * 3 Articles on the design and designer behind the iPod, Jonathan Ive**

Inside the Apple iPod Design Triumph Question: Describe the unusual business model used in the ipod's fabrication as developed by Apple. Response: **
 * http://www.designchain.com/testprint.asp?issue=summer02&template=coverstory

Jonathan Ive at the Design Museum Question: What distinguishes the work of the team of Jobs and Ive in relation to products designed by Apple? What new materials are enabling different design? Response: **
 * http://www.designmuseum.org/design/jonathan-ive

Who Is Jonathan Ive? http://www.businessweek.com/magazine/content/06_39/b4002414.htm Question: Describe the importance of Apple's design team. Are other companies trying to compete with Apple by creating their own design teams? Response: **
 * An in-depth look at the man behind Apple's design magic