Week+9+-+Design+as+a+Collaborative+Process

**Describe how he defines 'design as a collaborative process', and cite two examples of how creators involve the people they want to create for in their work, according to Bill Moggridge's lecture.**
 * ‘Design as a collaborative process’ refers to the process of working with different people to create a product or to redesign a product. This ‘shared mind’ process is effective team work because individual people tend to design products for themselves and neglect the target audience of their product/redesign. It is also effective because the teams of people are from diverse backgrounds of practices and thus a vast amount of knowledge can be shared within the group. **
 * The two examples of participatory design were… **
 * 1. ****Ear, Nose, and Throat Surgery**** – To create a more effective redesigned product, the design team integrated surgeons into their team. The surgeons were also made to feel like this was also their project so that they would provide the design team with more qualities feedback about the redesigned product. **
 * 2. ****The American Red Cross**** –The research reveled that the process of donating blood was “rather messy and had a clinical environment for the donor locations but the results let the people feel like they had more of a connection to the actual gift” (1). People felt a connection because of the message board that allowed the donor to share their experiences of donating blood. This message board also humanized the process of donating blood because it allowed other potential donors to read the experiences of past donors and allowed the donor to leave a reminder about why they donated blood. **

N-Gage Gaming Platform for Nokia: http://www.ideo.com/work/featured/nokia
 * Find an online example of a product which utilizes his principles of collaborative design, add its URL, and describe its design in three sentences. **

Nokia collaborated with IDEO “to reinvent the gaming experience [for] their new line of Nokia Nseries smartphones…” (2) and this reinvention focused on “the complete user experience, from social, emotional, and functional standpoints” (2). By observing the gaming experience, IDEO founded that “mobile gaming is about killing time… [and was also] a way of forging and nurturing social connections with people near and far” (2). By using the knowledge they had gathered, Nokia and IDEO created a “user interface that pulled together existing Nokia offerings to enable people to seamlessly shift between gaming, socializing and working” (2).



(1) http://vimeo.com/2814939 (2) http://www.ideo.com/work/featured/nokia Image: http://www.pmptoday.com/wp-content/uploads/2007/12/nokia-n-gage-n81-pre-release.jpg