Noor's+Lab+6

**__Week 6__**


 * What are his definitions for these three stages of adoption, and how did he apply them to his case study of a camera? Write one clear paragraph for each of his definitions, listing their attributes in relation to the development of the camera. Can you think of another consumer product which has undergone similar developments? Name it**

Enthusiast users love and appreciate the technology in an aesthetic way, they enjoy exploiting it, and the fact that it might be difficult to use adds to the fun. Enthusiast wants the product to say exploit me look at my capabilities. When the 35mm camera used first by the astronauts in the 50s nearly required a PhD in optics in order to operate them, and was first used it was an astronaut Being used by professional photographers with their work. Suddenly the controls have stabilized. The professional stage wants the product to say look at the productivity I can give you, here is how I’ll change your activities. The 35mm camera went from very expensive exotica to being used by professional photographers. There was a stabilization of the controls, even though they were highly manual This phase is when the product is practical for consumers to buy. The priority of the product has dramatically changed and one thing that we always see is that most of the important controls become automatic. The consumer phase wants the product to say look how I can fit in with your style, here is who you are if you use me and enjoy my capabilities In the case of the 35mm camera everything is done for you, it automatically reads the film, sets exposure, and sets the flash.
 * __ Three phases of Adoption of a Technology __**
 * Enthusiast Phase “Exploit me!” **
 * Professional Phase “Help me work!” **
 * Consumer Phase “Enjoy me!” **

Other consumer products that have undergone similar developments are computers. When computers first came out, not everyone was able to use them. Then businesses started using them for specific tasks, and now they are affordable to consumers, every household has at least one computer.