Noor's+Lab+9


 * __ Week 9 __**
 * Describe how he defines 'design as a collaborative process', and cite two examples of how creators involve the people they want to create for in their work, according to Bill Moggridge's lecture. **

Bill Moggridge defines collaborative design as design of how people think. In order to have a collaborative design, people must work in teams. Where the people have different backgrounds **(**** different design disciplines, engineer disciplines, business factors, brand factors, marketing…etc). In order for togetherness to work, you have to have an intimate relationship where people are able to discuss and brainstorm together. **
 * In the context of designing an object it is important to make it useful for many different people. Also, when designing, it is effective to include the people you are designing for in the process. Including the target audience is significant because they are experienced with the environment the design is intended for. For example, the American Red Cross Donor Program needed more blood donors. Donors were included in the research process by making a public profile for each individual with their photograph, and personal story. This encouraged others to donate blood and sharing their personal stories. This method put a human face to the research process. Another example was the device for nose, throat and ear surgery. Designers included surgeons in the research process. The surgeons shared their concerns and suggestions towards what they want included in the device which made the overall design process effective and successful. **

Find an online example of a product which utilizes his principles of collaborative design, add its URL, and describe its design in three sentences. ** Company C is a marketing firm that needed a new brand ID. In a team they explored the “ ** company’s strengths, systems, soul and services”, and discussed it with their clients. The team brainstormed ideas based on credibility, growth, delivery, and marketing.  [] **
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