Jessica+Quach

=**TUTORIALS**=

__WEEK 1__

Inside the Apple iPod Design Triumph Question: Describe the unusual business model used in the ipod's fabrication as developed by Apple.

Jonathan Ive at the Design Museum Question: What distinguishes the work of the team of Jobs and Ive in relation to products designed by Apple? What new materials are enabling different design?

Who Is Jonathan Ive? Question: Describe the importance of Apple's design team. Are other companies trying to compete with Apple by creating their own design teams?