Week+1

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Week 1

 * 1.** **Describe the unusual business model used in the iPod's fabrication as developed by Apple**

Apple relied on designs created by a third party, PortalPlayer and they depended on them to select other members to the team and also for the design process. PortalPlayer also had a great reputation on having the highest quality of sound. It's other interesting factor is that it's design also relied on off-the-shelf components and it is incorporated in a well design way.


 * 2. What distinguishes the work of the team of Jobs and Ive in relation to products designed by Apple? What new materials are enabling different design?**

The work of the team of Job’s and Ive’s is distinguished while Apple focus on small details to the development of a new product and they focus on the design processes. on the other hand, other companies focus on the cost of the product. Apple also uses plastic, metal and moulds that enables them to deign new products. This also allows them to introduce their products with different color and light which attracted more consumers.


 * 3. Describe the importance of Apple's design team. Are other companies trying to compete with Apple by creating their own design teams?**

It is a small team and everyone works together. Also, this team is responsible for the success development for the Apple company towards new innovations of design and products for them. They keep the team small and they redesign their project whenever it fails until they get things right. The other computer companies, such as Dell or Hewlett-Packet are actually creating their own design teams to compete with them. They however feel no aggressiveness towards the Apple company because they believe that Apple is not a competitive threat since they focus only on few products with only a small number of individuals.