SB+Lab+6


 * What are David Liddle's three definitions on the stages of adoption?**


 * __Enthusiast __- this is when technology is first exploited and is used by those in research positions (technology is complicated)
 * __Professional __- when the technology is used to help people work proficiently and effectively (technology is still complicated but simplified)
 * __Consumer __- technology has now developed far enough for people to enjoy at an accessible price (technology has become automatic).

(Write one clear paragraph for each of his definitions, listing their attributes in relation to the development of the camera.)
 * How did David Liddle apply the stages of adoption to his case study of a camera?**

David Liddle used a camera to illustrate his point on the three stages of adoption. Liddle first starts off with saying that astronauts (the //enthusiasts//) had first used the camera (during 50's) to take pictures of planets and their environment. During this time, the camera was hard to operate and understand. Liddle himself says that "you needed a PhD to work one", he says this in order to convey the idea of difficulty to use a single camera during a space mission. As time progressed, the camera become a tool for the //professionals// to use due to its practial and productivity levels. Liddle states that both professionals and unprofessional had used the camera since its structural redesign became more adaptable and the exotic effect it offered. The exotic effect is where the camera is seen as an exclusive tool to the elites since it carried a high price range. However, as more and more professionals obtained the camera, it eventually began to reach a price point where the //consumer// was able to afford it. By this time, the camera had reached a point where its priorities completely changed. The controls, that were once so difficult to use, have became automatic and easy to use to the point where a toddler could work it.


 * Can you think of another consumer product which has undergone similar developments? Name it.**

A similar consumer product that has gone through these developments is the telephone. A telephone was first a basic instrument of transmitted electricity to now a wireless system of communication. In the beginning, the telephone was used to send SOS signals since it was faster then sending telegrams especially in the case of emergencies. For this, mainly the military had control over the use of the phone (the enthusiasts).This then further evolved into using wires to control and transmit electricity to wider ranges due to Bell monopolizing the telephone. This allowed the telephone to be used as a business tool and for political engagements (this became the professional stage).Soon enough, businesses began to market the telephone as a communication tool for the private citizen. The consumers demands then began to shape the look and feel of the phone. The look and feel of the phone developed from being a rotary phone; then having buttons placed (which soon lead to the addition of voice mail); and now as a mobile device that can be carried almost anywhere with features of a computer (i.e iphone).