Matthew+Oh+Week+6

=**Three Phases for the Adoption of a Technology**= **
 * || Back to Matthew Oh's personal page ||  || Week 5 ||   || Week 7 ||

What are his definitions for these three stages of adoption, and how did he apply them to his case study of a camera? Write one clear paragraph for each of his definitions, listing their attributes in relation to the development of the camera. Can you think of another consumer product which has undergone similar developments? Name it. ** // Enthusiasts phase // - The technology is still new during this stage. Is is largely unexplored, difficult to operate, and expensive. The camera at this time did not have modern gadgetry, such as auto-focusing, instant developing, and auto-flash. The enthusiasts are often the people who incorporate the camera into the professional phase. //Professional Phase// - The technology is entering the business world. It is still unintuitive and expensive, however it performs a unique and previously unexplored tasks that can provide value to an organization. The camera is being modified by businesses to improve usefulness. The camera has many business related tasks, such as engineering, entertainment, and scientific observation. //Consumer Phase// - The technology has now become mainstream. It is much cheaper than before, and it is easy to use. People without formal training can now use this product and often it is 'cool' to do so. The camera at this stage was now a point-and-click device, that did not require a lot of brain power to comprehend. Another technology that has gone through these stages is the internet. It started off as a military technology used for simple communication. Universities began to catch on and use it to transfer data. Finally it became a consumer product (one which most people in our society cannot life without!).