Week+Six+Case+StudyReem


 * __Week 6__**

David Liddle is a project leader for Xerox Star, founder of Metaphor Computer and head of Interval Research. He describes three phases for the adoption if a new technology. The Enthusiast stage focuses on users who enjoy a new technology that is difficult and challenging allowing them to find new ways to improve products that might require for specific qualifications from a user. Most importantly they focus to improve products that might be complicated to use. In the interview Liddle uses and example to explain this stage. He uses a camera as an example where he expresses that when they first arrived they included functions that were complicated to use and only professional photographer can work such cameras. However adopting to new technologies an enthusiast would find a way in which changes can be made on the camera making it more practical and can possible used at a work place. In the Professional stage, the product has been fixed and stabilized. The industry focuses on the rise of technology where it has become easier to operate allowing it to reach a reasonable price point. The camera is still expensive however its operations became easier to use. The buttons become automatic and has easy options. This allows the user to depend on the camera to operate the different functions. After the technology become standardized it becomes cheaper in price. The product is ready to be sold in marketplaces. Therefore in the consumer phase the product is priced based on supply and demand. Through the rise of technology products become more appealing to consumers where they can purchase products that suit the qualifications they are looking for. Furthermore prices of products change due to new innovations and adaption. An example is presented by different brand names that make cameras offering the products in more colours which become more appealing to the consumer.
 * What are his definitions for these three stages of adoption, and how did he apply them to his case study of a camera? Write one clear paragraph for each of his definitions, listing their attributes in relation to the development of the camera. Can you think of another consumer product which has undergone similar developments? Name it. **
 * Enthusiast Stage **
 * Professional Stage **
 * Consumer Stage **