Lab+1

__Week 1:__ In the creation of the ipod, Apple relied on different parties that specialized in different technological areas to develop the product Apple paired up with PortalPlayer because "its design expertise yielded the highest quality of sound." (Sherman Electronics Design Chain Magazine.)
 * 1) Describe the unusual business model used in the ipod's fabrication as developed by Apple.**

2) **What distinguishes the work of the team of Jobs and Ive in relation to products designed by Apple? What new materials are enabling different design?** The Jobs and Ive team pay great attention to minor details both mechanically and aesthetically also, they work hard to ensure the simplicity of the products and the ease of using these products. New materials that enable different design include polymer advances and twin shooting materials

Ive's team at Apple work closely and intensely with engineers, marketers and contractors in Asia who are the one who build the products. Because Apple has been perfecting their design game while other ompanies such as Dell and HP have been pinching pennies during th epast decade, the rivals have no proof that they are catching up to Apple, but from their talks about design, it seems that they have a long way to go to catch up with Apple.
 * 3)** **Question: Describe the importance of Apple's design team. Are other companies trying to compete with Apple by creating their own design teams?**

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