case_studies_9


 * Week 9

//Describe how he defines 'design as a collaborative process', and cite two examples of how creators involve the people they want to create for in their work, according to Bill Moggridge's lecture.//**

The main concept that is emphasized by Bill Moggridge is togetherness. He insists that design as a collaborative process is done through collectivity within the group. Moggridge states that it is key to work in teams that are comprised of members from different backgrounds which means the process is now interdisciplinary. The group must be intimate and be able to share ideas.

Having a good and diverse design team is a must, but a successful collaboration process also entails including the people who will be using it at the end. Moggridge calls this participatory design. IDEO recently integrated surgeons into their team which made them feel like it was their project and made the entire process more effective. CEO Tim Brown said “we recently worked with a group of surgeons that had technology for a medical device, for example, but needed help designing how that technology would be used. We had designers watch doctors in a surgery room and observe how they held the instruments during procedures. Then one of the designers made a little model using materials that were lying around and said, "Should it look like this” (Engardio 2005). Another way IDEO involved the people in the process was in a blood drive for the American Red Cross Donor Program. The donors would have a chance to have their picture put up with an explanation of why they donated. This humanized an otherwise sterile process.

http://www.businessweek.com/magazine/content/05_12/b3925612.htm http://vimeo.com/2814939

//**Find an online example of a product which utilizes his principles of collaborative design, add its URL, and describe its design in three sentences.**//



This shopping cart is designed in a way that is extremely user friendly and that suits the needs of those partaking in the grocery shopping process. The design addresses everyday wants such as having a secure spot for coffee, a play surface for children, and multi-purpose plastic baskets making the cart a much more personable object. Perhaps most importantly, it includes steerable back wheels that has solved the very daunting challenge of trying to maneuver the cart which often seems to have a mind of its own.

http://www.ideo.com/work/item/shopping-cart-concept/


 * A GREAT ARTICLE ABOUT IDEO**