Lab+9


 * Describe how he defines 'design as a collaborative process', and cite two examples of how creators involve the people they want to create for in their work, according to Bill Moggridge's lecture. **

Bill Moggridge defines ‘design as a collaborative process’ simply because of there is a team involved. This team is comprised of various individuals with different academic or professional backgrounds. This allows effective and different ideas presented for brainstorming. In order to be successful the team must have a shared mind focused on a project. The inclusion of a project allows multiple revisions and greater collaboration, ultimate resulting in greater efficiency. Two great examples Bill Moggridge shares as ideas to involve users of the product into the project are: The donor clinics for the American Red Cross Personal Board, the addition of a personal board gave blood donors an opportunity to explain their cause and purpose to donating blood. Their comments were posted on the personal board. This inspired other individuals who may have hesitated before to donate blood. The personal board made changed giving blood more humanly and allowed potential donors to feel a sense of connection to individuals who have donated. Another great example is the iPod touch by Apple. While the older generations of the iPod provides great performance, the function to touch the screen adds a distinct personal manner in functioning and programming your iPod. This allows users to build deeper and more meaningful connections. This is evident as most individuals name their iPods.

** Find an online example of a product which utilizes his principles of collaborative design, add its URL, and describe its design in three sentences. ** The Canadian Breast Cancer Foundation (CBCF) is an example of an organization that utilizes Moggridge’s principles of collaborative process. When you register for a CBCF run, individuals can write why they are running and select individuals who have inspired them to do this. The result is a greater number of individuals who have loved ones affected by breast cancer to run and donate money. []