tut+9


 * Describe how he defines 'design as a collaborative process', and cite two examples of how creators involve the people they want to create for in their work, according to Bill Moggridge's lecture.**


 * Bill Moggridge ** ** describes ‘design as a collaborative process’ as not just a process that determines the physiology of human beings to design things around them but also understanding their anthropometrics and their cognitive psychology. He does this by demonstrating a mini-movie about the //ultra mobile Pc concept for Intel//. Cognitive psychology includes how people think and how they relate to a technology. With complex designs like that, one cannot tackle it as an individual designer but as teams with designers of different backgrounds. A typical team can consists of designers with different backgrounds from business to engineering to branding and marketing. Most importantly the collaborative process should include those who are being designed for, the users. Also adding the users in the results humanizes the design and makes people more involved in the process. **
 * Examples: **


 * 1) **** Moggridge gave the CDC as an example with starting a program that demonstrated the obesity trends in America to induce intervention by individuals. **
 * 2) **** Moggridge also gave the IPOD touch as a successful design model which included the user in a unique personal manner. **
 * 3) **** Moggridge gave an unusual one which was Dilbert’s dream cubicle. **


 * Find an online example of a product which utilizes his principles of collaborative design, add its URL, and describe its design in three sentences.**
 * Eg: Snuggies** ** is a blanket with sleeves featured on Oprah that became wildly successful, making its owner $60million in 6 months. **
 * URL: [] **
 * Description:** ** The design process involved blanket designers and users in a lot of body storming experiments. It seems simple and crazy but it became wildly successful.

Link to Collaborative Design Video Archives **