twu_week8analysis

====**In three paragraphs, describe the role of Jan Chipchase in defining the role of cellphones in the developing world for Nokia, and the benefits of analyzing and defining cellphone use and design in different cultures as part of their market expansion.**====

Jan Chipchase is a “human-behaviour” researcher for Nokia, a Finnish cell phone company. His role is to research and look closely into the lives of other people in order to record information regarding their behaviourial traits. These studies will ultimately aid Nokia designers, marketers, and technologists with the development of cell phones for different cultures. Chipchase travels around the world and experiences many social situations that help him determine sufficient information for new cell phone designs.

Analyzing and developing cell phone use and design in different cultures is important for Nokia’s market expansion. For instance, Chipchase’s visit to Mumbai helped him generate an idea for a new re-design to cater to a shoe salesman and his family. After noticing that the shoe salesman kept his cell phone in a waterproof bag and belongings on the wall, Chipchase proposed to design a cell phone with a hook as an accessory so that it could be suspended above the floor (Corbett 2). This design would be able to keep the cell phone away from the floor, preventing it from being susceptible to monsoon water and raw sewage.

According to Corbett, many economists believe that cell phones can restructure developing countries. Statistics show that by the end of 2006, sixty-eight percent of the world’s mobile subscriptions were in developing countries. The use of cell phones in these countries is an example of bottom-up economic development as fishermen and farmers will be able to use cell phones to grow their business and provide for their families. As a result, it is important to note that the future expansion of cell phones may be aimed at reducing the state of poverty in multiple countries, in addition to increasing levels of productivity.

**Works Cited:**
Corbett, Sara. "Can the Cellphone Help End Global Poverty?" The New York Times. 13 April 2008. 